Producing a video for your company can be an interesting and potentially stressful experience. There’s more than just assigning a video production company to assignments and crossing your fingers.
To get the most out of your video production dollars, we’re going to take a look at the top seven tips for making your company videos a success.
1. Start with Results.
The first step is figuring out exactly what you want your video to achieve. Is it to train staff on new procedures or increase interest in trade shows? Draft your video around the desired result. Often clients get caught up by showing off their company that the main message got lost.
2. Write briefly.
After Knowing what you want to achieve, indicate what you want to show and explain it in your video. Formulate a summary specifying your goals, target audience, countries where your video will be viewed and any language required. A list of all the shots you need also helps. Will most of the shots be in your place and do you need your CEO to talk to the camera? The video production company will try to calculate how many days of filming it will take to know what it will cost, so it’s important to know how much to film in the first place.
3. Get to know your image.
What types of images would you like to present to your customers? While watching your company videos, your customers will be left with an impression of what kind of business you are and what to expect when doing business with you. If your television program happens to be radically down-market than your top-market product suggests, then you are creating cognitive dissonance in your prospects. This means that your viewers will be left with an uncomfortable feeling that something isn’t right with your company and will automatically distrust your message. To avoid this, make sure the quality of your production reflects the quality of your product / service. This can involve using a professional camera operator with broadcast quality equipment to have a graphic artist design map and title.
One of the main areas to work on is what communication messages you need to cross. Work through 4-6 main messages and develop a video around this. If you have too many messages, people will tune out. Basically, make sure you provide information that your audience wants to know (not what you think they should know).
Scripts provide the backbone for any video project. It’s always a good idea to spend extra time perfecting scripts. As a rule of thumb, it needs to be completed before filming starts. The best types of script are short and snappy and revolve around your main message. The sooner you can get your message across, the better the results. Avoid putting everything in scripts, as wall-to-wall dubbing is pretty tiring (and tedious) to watch.
6. Define contact person.
A designated person from your company must be available to work with the video production company. The production house will need script information and approval, help organize shoots, a copy of your logo and other related material and someone to preview the draft video and then finish. This person also needs to make sure that the look and feel of the video best represents your company.
7. Get expert advice.
A good production company will be able to advise you on the best format for your needs such as music, shooting style, editing, and how the schedule will work. They will also be able to take your summary and come back with suitable suggestions. Don’t stress about technical issues. That’s your producer job.